What this tool checks
- Hotel, LodgingBusiness, TravelAgency, TouristAttraction, LocalBusiness and Organization types
- Name, website, phone, email, address and logo
- Social profile links (sameAs)
- Price range and opening hours
- Copy-ready script tag
How to use it
- Choose your business type.
- Fill in the details you want to show.
- Copy the code and paste it into your page head, or into your SEO plugin.
Why it matters for hotels, resorts and tour operators
Structured data is a short block of code that tells search engines exactly what your business is, where it is and how to contact it. It helps Google connect your website with your business profile and can make your listing more complete.
Only mark up information that is visible on your page and true. Test your code in Google's Rich Results Test before you publish.
Need help acting on the results? See our SEO and website services or book a free consultation.
Frequently asked questions
What is schema markup?
It is code, usually JSON-LD, that describes your business to search engines in a standard format.
Does schema markup improve rankings?
It is not a direct ranking factor, but it helps search engines understand your page and can enable richer results.
Where do I paste the code?
Inside the head or body of your page. Many SEO plugins also have a field for custom schema.
Which type should a hotel choose?
Use Hotel for hotels, LodgingBusiness for guesthouses and resorts, and TravelAgency for tour operators.
Can you add schema to my website?
Yes. Structured data is part of our technical SEO service.